Chappaqua bookstore goes viral after Hillary Clinton’s tweet

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Hillary Clinton book signing in Chappaqua. Video by Christopher J. Eberhart Wochit

CHAPPAQUA – A small, local bookstore in Chappaqua became a big hit on social media when Hillary Clinton mentioned it in a tweet. 

Ahead of Clinton’s book signing event on Saturday, the Pleasantville-based Artistry Dance Project made a promotional video for the book signing.

The 12-to-18-year-old dancers performed a choreographed routine in Scattered Books Bookstore to Clinton’s campaign song,  “Fight Song.”

The former senator included the 51-second video in a Tweet and mentioned the bookstore.

“This video from my local bookstore @scatteredbooks in Chappaqua put a smile on my face! Love the soundtrack, too,” Clinton said. 

It was retweeted thousands of times and has been viewed over 60,000 times on YouTube, which helped push book sales to a level the bookstore owner, Laura Schaefer, has ever seen.  

In a week, the store sold 1,400 copies of Clinton’s book “What Happened” and children’s book “It Takes a Village,” including 800 copies on Saturday, she said.

“I’ve never seen an immediate spike like this, and colleagues say they’ve never seen it either,” Schaefer said. “People were desperate to know what was in the book, in a positiveway.”

On Saturday, hundreds of people got their copies signed in the Chappaqua Library. Security was tight with a noticeable police presence and a bag check outside the library. People weren’t allowed to bring in anything except phones, keys and their copies of the book. 

Inside, children were huddled together in small groups while the adults made idle chit chat. The men and women working the event handled the droves of people that walked through the library doors and continuously replenished the book supply. The line to see Clinton stretched the length of the library.

Julie Kotler Snider said it’s worth the wait to meet her “inspiration.”

“I’m a working woman and a mother, and she’s the front runner for women’s issues and example of how woman can hold top positions,” she said. “I’m really big into women’s issues, and she’s the champion.”

Padma and Laksh Sridhar see it as an to meet her. 

“It’s a privilege,” Padma Sridhar said. “Sometimes we see President (Bill) Clinton in town but now her. We’re so happy that she’s back in the public.”

“She still has so much to contribute,” Laksh said.

It’s what Clinton has already contributed that won the support of Catherine Wilson, a local ambassador to the Alzheimer’s Association, which is in Westchester for Sunday’s Walk to End Alzheimer’s at SUNY Purchase.

A decade ago, Wilson said, Senator Clinton made respite care a topic of discussion and incorporated it into her presidential campaign. 

“She understood the care giving aspect,” Wilson said. “She was ahead of the curve.”

Schaefer left and came back with three more boxes of books. She took a break to show The Journal News/lohud.com the dance video on Clinton’s Twitter. 

It’s been retweeted 17,286 times and garnered 2,110 replies and 17,286 likes and still gaining popularity. The little bookstore went viral. 

“It was so unexpected,” Schaefer said. “We wanted to give a visual representation to the book. The dancers and videographer (Hopeton Lemon) did this not expecting anything back, so we’re happy to see all the positive comments and people saying they feel inspired.” 

Twitter: @ChrisEberhart2

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