Chelsea bolstered its backline over the weekend with the signing of German defender Antonio Rudiger away from Roma. The club announced the big move, which will set the Blues back about $37 million, with a short little video promoting its new Nike kits.

Warning: This gets pretty cringy…

That was hard to watch. The acting is shoddy, the editing is even worse and it’s painfully obvious that the store employee and Rudiger weren’t in the same room.

Then again, a video with higher production values would not have received as much attention as this one has (look at those retweets and likes!), and there’s no such thing as bad publicity. So, good job, crew.

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