Lonzo Ball, in a new Foot Locker ad, reiterates the common belief that the relationship between a father and a son is priceless.

But if he had to put a pricetag on it?

“3 billion,” he said, matching his father’s desired price from shoe companies for a deal with the Big Baller Brand.

In the first part of the campaign, released earlier this week, the NBA prospect recited about some of the questionable things his dad has done throughout his life in a parody Father’s Day ad.