SodaStream’s Futuristic Case Study Lands a Top Spot in This Week’s Viral Video Chart

Credit: Sodastream

In a futuristic world, “Big Bang Theory” star Mayim Bialik lectures young campers on the peculiar “Homoschlepiens,” an isolated group that drank water only out of plastic bottles. Then, Bialik says, “mankind evolved,” thanks in part to SodaStream, which takes tap water and sparkles it without polluting bottles.

“Who Are The Homoschlepiens?”, running a little over two minutes and following Bialik’s case study into the species, is one of this week’s top viral videos — coming in third, with over 13 million views. (The video also stars “Game of Thrones” actor Kristian Nairn, who was featured in last week’s viral list.)

Samsung, again, had three top-ten videos. Volvo Trucks placed sixth, with “The World’s Largest Unboxing.” That spot showed a truck-obsessed 3-year-old who gets to “unbox” and ride in the Volvo’s VNL semi. It’s objectively adorable.

As always, our VVC, compiled by Visible Measures, includes both paid and organic views. Speaking of views, it was a slow week. Samsung’s top spot, “Samsung Cares for a Safe India,” collected over 19 million views. For comparison, Budweiser’s “A Dream Delivered,” last week’s top spot, had almost 36 million.

The dog days of summer are upon us. Stay hydrated.

1

Samsung Cares for a Safe India

-35.57%

Samsung

NA

Views this week: 19,689,689

Spot last week: 2

2

Tambour Horizon Connected Watch

NA

Louis Vuitton

NA

Views this week: 18,742,005

Spot last week: NEW

3

Who Are The Homoschlepiens?

NA

SodaStream

NA

Views this week: 13,677,482

Spot last week: NEW

4

Until Now

NA

Samsung

NA

Views this week: 11,352,654

Spot last week: NEW

5

Amazon App

Back on Chart

Views this week: 11,077,199

Spot last week: Back on Chart

6

The World’s Largest Unboxing

NEW

Volvo Trucks

Forsman & Bodenfors

Views this week: 10,002,678

Spot last week: NEW

7

Smart Switch

-20.97%

Samsung

NA

Views this week: 9,297,915

Spot last week: 5

8

Contactless from Barclaycard

NEW

Barclaycard

NA

Views this week: 8,014,436

Spot last week: NEW

9

Blockbuster Sale

NEW

Views this week: 6,869,272

Spot last week: NEW

10

What Does Good Feel Like?

NEW

Starbucks

72andSunny

Views this week: 6,356,047

Spot last week: NEW

Source: Visible Measures

Ad Age’s Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.

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