Twitch Director of Business Development Jane Weedon explained why the company decided to form a partnership with the shows’ creators:
“The meteoric rise of IRL vlogging category on Twitch is a clear sign that our community loves commentating on everyday activities. We have also witnessed the appeal of shared experiences when it comes to watching programmatic TV marathons together. FailArmy has the top collection of IRL viral clips from all over the world and The Pet Collective is representative of the Internet’s love for cute animals. Bringing their programming to Twitch breathes new life into the content by adding commentary from viewers, while tapping into their love of collective viewing.”
Both FailArmy’s and The Pet Collective’s channels are now live. The former will also debut a “Fails of the Week” series exclusively for Twitch later today, October 12th, at around 4:53PM ET.