Maxwell’s Bar & Grill in Covent Garden, London, has generated an extra £1 million worth of revenue thanks to viral food videos attracting customers to the restaurant.

Over the past two years, they have come up with innovative ideas like the Burger CheesebombUnicorn Freakshakes, and the Donut Burger – their latest creation.

The new burger has cheddar and Monterey jack cheese inside along with bacon, sauce, chopped gherkins, and a beef patty.

It’s wrapped up, deep fried, and even sprinkled with icing sugar. The ketchup is pumped into the donut with a syringe. It’s served with fries and costs £14.95.

Produced and filmed by Claudia Romeo