What with that whole weird pod-eating trend that’s been skyrocketing among teenagers lately, it’s been something of a tricky year so far for Tide.
They needed a good, solid Super Bowl ad to really give them that laundry-fresh start.
Well, with David Harbour in the driving seat, they seem to have chosen wisely.
In the advert above, Harbour and his silky smooth voice breeze through a bunch of stock scenes while poking fun at various commercial stereotypes.
It’s that slow motion shot of him bouncing on a mattress with white roses that really makes it, though.